Running Your Agency More Efficiently



NetSuite for Advertising & Digital Marketing Agencies.

Streamline Agency Workflows and Gain Insight to Client and Project-Based Accounting.

Increase Profitability

Keep profitable clients within your sights with a wealth of historical data while improving the accuracy of billing and invoicing to free up cash flow.

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Easily Manage Projects

Choose the right resources with the right skills and staff your projects effectively, at the right margin, with NetSuite’s resource management.

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Collaborate as Virtual Teams

Use collaborative electronic job jackets to allow staff to access assets and artefacts and identify and fill staffing shortfalls easily.

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Gain Executive Visibility

Make data-driven decisions with real-time insight into performance through role-based dashboards and KPIs.

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Why NetSuite for Advertising and Digital Marketing Agencies

One System to Manage Advertising and Marketing Agency Operations

NetSuite lets you streamline project management, resource optimization, pitch-to-invoice and other critical advertising business processes with the industry's first and only end-to-end cloud services resource planning (SRP) solution. By combining professional services automation (PSA), CRM and ERP/financials into a single platform, you are empowered to run end-to-end business operations for your entire agency.

With NetSuite's cloud solutions, your advertising, digital marketing or market research agency can improve its profitability without project and financial management restricting your organization's creative juices. Since many agency workflows are automated and information and insights are readily available, your team will be empowered to spend more time delighting clients.

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Customer Stories

View all customers

With NetSuite you get a single solution for a complete and integrated value chain.

Pitch and Forecasting

Streamline the pitch-to-invoice process and improve estimates.

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Project Management and Production

Collaborate across projects, improve profitability and track progress in real time.

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Resourcing

Get the right skills on the right assignments while optimizing resources.

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Media and Procurement

Manage purchase orders, budget for campaigns and reconcile insertion orders.

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Execution and Delivery

Seamlessly collect time and expense returns, optimize performance and deliver client reports.

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Billing and Revenue

Improve billing accuracy and quickly move from invoice to cash to free cash flow.

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Financial and Analytics

From reporting and analytics to insight and decision-making, gain a more complete, real-time picture of your business.

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Global Management

Expand your business globally, focussing on growth and innovation rather than managing IT complexity.


Sales and Forecasting


  • Estimate Management
  • RFP/SOWs
  • Client Communication
Business Impact

Customer Acquisition Cost
Win more clients with fewer resources at the right margins.

Forecast
Use business development activity captured in NetSuite to more accurately predict wins.

Client Satisfaction
With better information, account managers have informed exchanges with clients.

Marketing Effectiveness
By tying wins to programs, understand where to invest for the best ROI.

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Project Management


  • Workflow
  • Portfolio Optimization
  • Real-Time Project Analytics
Business Impact

Burn Demand
Understand where projects are against budgets instantly.

Portfolio Optimization
Manage investments in client projects that are most important to the business.

Project Analytics
Understand which tasks or discipline groups are performing best, and see best margin areas.

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Resourcing


  • Traffic Management
  • Skills and Utilization
  • Forecast Capacities
Business Impact

Traffic Management
Manage resource workflow and allocations to optimize budgets and schedules with freelancers.

Leverage Skills
Automate inventory management and resource skill and experience searching.

Forecast
Anticipate demands and margins on resources against projects. Plan hiring with transparency into portfolio skill demands.

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Media and Procurement


  • Campaign Budgeting
  • Insertion Order Management
  • Reporting
Business Impact

Campaign Planning
Plan campaigns collaboratively and include approval workflow.

Insertion Orders
Manage insertion order transaction workflow and invoicing.

Reporting
Report on IO reconciliation management for performance and billing.

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Execution and Delivery


  • Timesheet, Expense Collection
  • Out of Pocket Management
  • Workflow
Business Impact

On-Time Delivery
Increase accuracy of planning and execution through collaborative planning and execution.

Cost to Serve
Track all financial metrics of a project from budgeting to billing.

Cycle Time
Reduce client cycles through effective information access and communication.

Cash Flow Management
Improve cash flow with quicker, more accurate invoices.

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Billing and Revenue


  • Billing Rate Cards
  • Revenue Schedules
Business Impact

Bill and Receive
Bill with client, project or service rate cards that flow to invoices.

Delivery Costs
Gain insight into costs and margins for the business.

Cost to Prospect Close
Reduce inefficiencies in sales, execution and billing cycles, reducing total cost to serve.

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Financial and Analytics


  • Multi-Entity Reporting
  • Cost Accounting
  • Revenue Recognition
Business Impact

Real-Time Visibility
Role-based insight enabling data-driven decision-making.

Staff Productivity
View resource utilization and billing forecasts.

Revenue Recognition
Streamline the back office and report with accuracy.

Cash Management
Gain real-time insight into cash status and needs.

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