COMMERCE MARKETING

Commerce Marketing Automation

When email marketing is used as a part of your commerce marketing strategy, it's a revenue-generating powerhouse. The Bronto Marketing Platform uses data, such as carts, orders and product details to create automated, personalized post-purchase campaigns, abandoned cart campaigns, loyalty programs, cross- and up-sells, and more. And studies show that consumers purchase and engage more when they receive this kind of consistent, coordinated and personalized messaging. Bronto enables the delivery of timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle.

Key benefit

Increase revenue with targeted email and omnichannel marketing.

Build a scalable, segmented marketing database for data-driven marketing.

Save time with highly automated campaigns triggered by customer actions.

Leverage past-purchase data to drive customer loyalty and lifetime value.

Connect with mobile consumers via responsive design and SMS messaging.

FEATURES

CART RECOVERY

Capture revenue from abandoned shopping carts.

Simplify the initial program sign-up.

Automate regular shipments and payments.

Deliver rapid membership services and changes.

Maximize stick rates.

SEGMENTATION

Create precise, dynamic segments displayed with an intuitive user interface.

Target recent purchasers with cross- and up-sell items.

Re-engage lapsed purchasers with coupons.

Focus on first-time buyers to grow customer lifetime value.

Target consumers based on their geographic location.

AUTOMATION

Combine business logic, behavior filtering, multiple channels and a wide range of actions to visually orchestrate campaign workflows with a drag-and-drop canvas.

Use customer events to automatically trigger campaigns.

Automate lifecycle campaigns based on order history.

Create campaigns that combine email, mobile and social.

TRACKING AND REPORTING

Measure, analyze and optimize your campaigns throughout the customer lifecycle with precise data tracking and reporting.

Get real-time activity snapshots of campaign performance.

Easily create and export a wide range of actionable reports.

Compare messages and campaigns across key dimensions.

CONTACT AND LIST MANAGEMENT

Build and maintain a complete understanding of your customers with a master marketing database.

A full-featured Manage Preferences center.

Flexible contact and list management model.

Manage multiple brands with the Multi-Brand module.

SOCIAL

Leverage the power of social media to strengthen your email program.

Include social sharing links in emails to extend their reach.

Post messages to Twitter or Facebook directly from Bronto.

Track social media's influence on your email marketing.

A/B TESTING

Test your messages first for maximum campaign impact.

Test the full content of your message.

View an A/B split comparison report for each test.

Select winner based on opens, clicks and conversions.

Automatically send the winning message to your list.

COMMERCE MARKETING

Key benefit

CAMPAIGN MANAGEMENT

MARKETING DATABASE

LIFECYCLE MARKETING

MOBILE

FEATURES